Subhash's Guide to Banner Exchange

Banner exchange program is a collaborative effort of a group of web sites to drive traffic to one another through exchange of ones' banner with another. This activity of exchange is generally monitored by a company. To join such a community all you would have to do is:

1. Register with a banner exchange program.

2. Create your banner.

3. Upload your banner to the company's server.

4. Paste the banner code given by the company in your page. Upload it to your server.

5. Wait for the hits.

Simple! Well we will be discussing some of the more complicated issues of this seemingly simple process.

Choosing the Right One

There are plethora of banner exchange program available. You should identify the content of your site and then choose the program related to it. Suppose if your site deals with a subject related to Indians, you can join indiaadvertise.com or indianwebsites.com banner exchange program. This way you will be driving targeted audience to your site.

Rules & Regulations

Before joining a program, read the rules and regulations of the program. Most popular banner exchange programs like linkexchange.com and hitexchange.net do not allow adult content sites to participate. Of course, there are separate programs for such sites... Also many programs specify where to place a banner in your site.

Additional Things to Note

There are some more additional things that you should note before joining a banner exchange program. For example, some sites require you to check the statistics only by logging into their sites(indiaadvertise.com & linkexchange.com). While hitexchane.net sends you a weekly mail notifying of the same - how many times other banners have been displayed in your site, how many times your banner has been displayed in other sites, how many hits you have received through the banner etc. Also some banner exchange programs let you choose the content type sites in which your banner should be displayed and the content type sites whose banner should be displayed in your site. Good method of getting targeted audience to your site. Check also the number of sites who are active members of the program. The more the number of members, the better it is!

Creating Banners

Most banner exchange programs require you to submit banners of the following sizes:

• 468*60pixels (Width*Height)

• 400*40pixels (Width*Height)

Make your banners with bright colors. The banners should be fast loading.

Some Popular Banner Exchange Programs

General

Gheos.net/banner

www.linkexchange.com

www.hitexchange.net

www.1for1.com

www.bannersxchange.com

Indian

www.indianwebsites.com

www.indiaadvertise.com

WebMasterResources

www.webmasterexchange.com

Adult

www.adult-banner.com

www.sexswap.com

www.fancynet.net/adult